I The ChallengeII Our BeliefIII Our ApproachIV What We OfferV Why VicinityVI PhilosophyVII Contact
Misty mountain valley escarpment, South Africa

More direct bookings.Less OTA dependence.

Through research, strategy, branding, guest experience, and marketing, we increase direct bookings and achieve measurable commercial outcomes for hospitality brands in South Africa.

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The Challenge
I

Many properties struggle with the same commercial realities.

OTA dependenceOnline travel agencies take commission from every booking before it reaches your revenue.
Low direct bookingsThe most profitable channel stays the smallest because nothing is built to grow it.
Weak positioningGuests can't tell the property apart from the next listing, so they choose on price.
Marketing without ROIMoney goes out monthly with no line connecting it to bookings.
Our Belief
II

Our Approach
III
Goals
01
We agree the commercial targets first: direct booking ratio, Net RevPAR, occupancy.
Research
02
Market, competitors, and guests, studied before any work begins.
Strategy
03
A plan that connects brand to revenue, documented and agreed.
Branding
04
Identity and messaging built to position your property and earn trust.
Guest Experience
05
Every touchpoint shaped so booking direct feels like the better choice.
Marketing
06
Campaigns and channels working toward one outcome: more direct bookings.
Measure
07
Every rand tracked against the targets we set at the start.
Adapt
08
What works gets more budget. What doesn't gets cut.
What We Offer
IV

Services

Every decision is informed by research, guided by strategy, and focused on measurable commercial outcomes.

Strategy
Brand
Guest Experience
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Why Vicinity
V

We believe good branding can solve real business problems, and we’re on a mission to prove it.

Vicinity Agency was founded by Claudia and Cameron in 2026 to prove that good branding does more than look good. It builds trust, strengthens market position, and creates measurable commercial value.

Too many hospitality businesses invest in websites, branding, and marketing without addressing the problems that matter most: overreliance on OTAs, weak brand positioning, low direct bookings, and marketing that fails to deliver a measurable return.

Our focus isn’t on producing creative assets. It’s on building brand equity, improving guest experiences, and reducing OTA dependence through sustainable direct booking strategies.

Claudia & Cameron, Founders
Safari lodge tent suite with seating, framed by acacia trees
Our Philosophy
VI
01Every decision begins with research.
02Strategy comes before execution.
03Every guest touchpoint builds trust.
04Marketing should deliver measurable commercial outcomes.
05Success is measured, refined, and continuously improved.
06Strong brands create sustainable growth.
Contact
VII

Start a Conversation

Every booking channel has a cost. Let’s explore your current channel mix and identify opportunities to increase direct bookings.

Call UsEmail Us
Direct
claudia@vicinityagency.comcameron@vicinityagency.com+27 82 701 5157+27 78 946 1602

Based in South Africa, working with properties across southern Africa and internationally.

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